Qasim Aziz

Brand & Digital Designer  ·  London

Designing with substance

Brand identity  ·  Digital experience  ·  Creative direction

About

Built on craft. Driven by curiosity.

I'm Qasim, a brand and digital designer based in London. I work across the full span of a project, from initial identity and strategy through to UI, front-end build and delivery, with a focus on work that feels considered rather than generic.

My background spans in-house and agency environments, giving me an instinct for both the creative ambition of a brief and the practical constraints of shipping it.

10+

Years experience

30+

Clients delivered

End-to-end

Design to build

Selected work

Are You Free?

UX Design Branding Prototyping

A mobile app concept that removes the friction from making plans. Groups can check availability, vote on ideas and lock in a time without the endless back-and-forth.

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Verve Voices coloured logo
Verve Voices white logo
Verve Voices white logo on dark
Verve Voices login page redesign
Verve Voices homepage redesign

Verve Voices

Brand Identity Logo Design UX Front-End Dev

A full rebrand of Verve's internal research community: new identity, redesigned UX across the platform, and a front-end build that brought it all to life.

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1 / 12

Community Panels

UX Design Front-End Dev Branding

Designing and building 12+ branded community panel sites for clients including M&S, John Lewis, LBS and Samsung. Each tailored to the brand, with a consistent and scalable platform beneath.

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Other works

Mahmoods
MahmoodsFast food branding: visual identity, typography and artwork for a north UK-based franchise.
UX DesignFront-End Dev
Videos
Social VideosShort-form social content built around bold typography, kinetic text and animation to promote Verve's research expertise.
MotionSocial
Verve
VerveLogo concept expanded through generative AI into visual skins: space, coral, molten metal, pixel art. Compiled into a motion piece.
MotionAI
Social Media
Social MediaLinkedIn content built around bold typography, striking photography and Verve's brand system to cut through in a crowded B2B feed.
SocialBranding
Survey Design
Survey DesignSurvey templates designed within client brand systems, covering question layout, progress indicators and mobile-responsive builds.
UX Design
Presentations
PresentationsModular PowerPoint template system built around Verve's signature gradient, with data vis slides and flexible layouts for teams.
BrandingData Vis
Lily Couture
Lily CoutureBoutique identity for Lily Couture, a clothing brand built around refined typography, a soft palette and elevated materials for print and digital.
Branding
Arte Ideas
Arte IdeasIdentity for Arte Ideas, an ethical fashion and lifestyle retailer: clean typography, earthy tones and a considered visual system built around sustainability without sacrificing style.
Branding
CIPs
CIPsHays and CIPS salary guide findings turned into a structured infographic with benchmarks, diversity insights and future challenges at a glance.
Data VisEditorial
Gillette
GilletteVerve's grooming research presented as The Grooming Times: a magazine-style editorial with feature spreads and pull-out statistics.
Editorial
Samsung
SamsungConsumer AI insights for Samsung's strategy team, designed as a futuristic branded layout with bold typography and scannable sections.
EditorialBranding
Email Design
Panel EmailsInvite, onboarding and reminder emails designed and built as part of client community panel projects, carrying each brand's visual language from inbox to platform.
Front-End DevUX Design
DoS
Daughters of SailorsNautical-themed identity for a recruitment agency: a clean compass badge with gold accents on navy, built to feel timeless.
Branding
Cookie PR
Cookie PRFull identity for a social media agency: logo, branding, custom robot mascot CeePR, and an HTML/CSS website.
BrandingFront-End Dev
CoLab
CoLabInclusive identity for an internal community panel: gradient logo, flexible colour system and portrait art direction built around real people.
Branding
YouTube
Tales Lost in TimeAI-powered YouTube channel testing the full production pipeline across history content: scripting, image generation, video and SEO.
ContentAI